How the FTC relates to social media sponsored posts

The FTC is a federal bureau. Part of its job is to protect consumers. Sponsored posts are advertisements, and the FTC has guidelines in place to make sure your audience knows which posts are ads. 

Where you can learn more

The full FTC guidelines for endorsements can be found here, but a good place to start is How to disclose endorsements.

Other resources

FTC's Sept 22nd Twitter Q&A on influencer marketing
Cheatsheet from the FTC:

Did this answer your question?