The more detail you can provide in the description of your campaign, the greater the likelihood of receiving quality pitches from Creators who fit your brand. It’s important to clearly communicate requirements and expectations at the outset.

Some great details to include are:

  • What is the goal of the campaign? What are you looking for Creators to do?
  • Do you have a timeline in mind for when these posts need to be published? Creators often have a content calendar and it would be helpful for them to see if your needs align with their workload. 
  • Product Shipping: Do you have specific products that you will ship to Creators to feature in their videos? How will the shipments be ordered, tracked, and delivered? What is the delivery timeline? Are there any places you cannot ship?
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