It depends on how the Brand is running their campaign!
- Some Brands like to respond to pitches as they come in. Some wait until their marketplace listing is closed to evaluate all candidates at once.
- Brands also sometimes start collecting pitches way before they want to begin working on their sponsored social media campaign.
Unfortunately some Brands do go dark. Here at Reelio we’re working on building tools that will incentivize Brands to be more responsive.